PROJECT: In the Fall of 2008 and in the heat of the pre...
We produced over 100 videos from fitness to cooking tut...
PROJECT: Create a title sequence as part of the re-bran...
PROJECT: 60-minute broadcast special for public televis...
Yahoo! News Underground was a regular Yahoo! News featu...
PROJECT: Yahoo! News Underground: The Art Car Episode. ...
PROJECT: The 1st online only interview with a si...
PROJECT: Yahoo! Underground: Krumping Episode: We hooke...
PROJECT: The Soldiers to the Summit Expedition paired a...
PROJECT: Teamed up with Road and Track Magazine to crea...
10+ years experience in producing award-winning interactive content and experiences. Expertise with complex projects requiring contributions from multiple disciplines and staff including content, visual and interface design, engineering/web development, legal, biz dev, ad sales, and analytics.
I began my career as a photojournalist. In the mid-90s I rode the dot-com wave in San Francisco where my career path transitioned and focused into creating, original, media driven “armchair travel” experiences for online audiences. Hands on role in the production of 300+ webisodes so far. My unique content driven background provides a well-rounded perspective when assessing the role/goals of content strategy. Experience balancing competing needs and resources for high visibility projects with blue-chip advertisers, celebrity talent, and global brands. Management of the overall production life cycle, concept to development, budgeting and staffing, media acquisition and licensing, to hands-on production. From concept development, to client pitches, and progress reporting, I’ve worked closely with clients ensuring needs are met.
Client Experience: Ford Motor Co., Casio, HP, Travelocity, Tourism Ireland, Tourism New Zealand, Canyon Ranch, Pepsico, Road and Track, Allegra, Sony Electronics, Colorado, Texas, National Geographic, Mountain Hardwear, National Federation of the Blind (NFB), PBS, MSNBC, MSN, Yahoo!, and many more …
Specialties:Development and Management of Scope, schedules and budget. Quality control from concept to completion. Client interface: communicate strategic requirements, complex ideas and manage expectations. Lead and inspire teams, communicating vision. Lead kick-off and status meetings with clients and internal team leads. Manage and develop client relationships. Passion for digital technologies and trends.
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Wounded Veterans Climb in Nepal | OutsideOnline.com
The following is a short excerpt of Outside Magazine’s feature story on the Soldiers to the Summit Expedition. TWO YEARS LATER AND STILL HE IMAGINED HIS BLINDNESS AS A TERRIBLE DREAM. He’d wake up and see again. The mountains. A wife whose face he knew only by touch. The sunrise. Everything. His last vision of [...]
YAHOO! NEWS: PRESIDENTIAL DEBATE MASH-UP
In the Fall of 2008 and in the heat of the presidential election Yahoo! News produced a slate of original content. Groundbreaking interactive video format where users selected and pitted candidates against each other. Considered the 1st online presidential debate in history. Published on Yahoo! News.
YAHOO! AUTOS: 5 TO DRIVE
PROJECT: Teamed up with Road and Track Magazine to create an original content micro-series to be published on Yahoo! Autos. Goals included increasing audience engagement and attracting new advertisers. Shot on location around Southern California. MY ROLE: Senior Producer. Additional roles: Director, concept development, script writing, talent acquisition, video production BUMPER: Five to Drive Opening [...]
