10+ years experience in producing award-winning interactive content and experiences. Expertise with complex projects requiring contributions from multiple disciplines and staff including content, visual and interface design, engineering/web development, legal, biz dev, ad sales, and analytics.
I began my career as a photojournalist. In the mid-90s I rode the dot-com wave in San Francisco where my career path transitioned and focused into creating, original, media driven “armchair travel” experiences for online audiences. Hands on role in the production of 300+ webisodes so far. My unique content driven background provides a well-rounded perspective when assessing the role/goals of content strategy. Experience balancing competing needs and resources for high visibility projects with blue-chip advertisers, celebrity talent, and global brands. Management of the overall production life cycle, concept to development, budgeting and staffing, media acquisition and licensing, to hands-on production. From concept development, to client pitches, and progress reporting, I’ve worked closely with clients ensuring needs are met.
Client Experience: Ford Motor Co., Casio, HP, Travelocity, Tourism Ireland, Tourism New Zealand, Canyon Ranch, Pepsico, Road and Track, Allegra, Sony Electronics, Colorado, Texas, National Geographic, Mountain Hardwear, National Federation of the Blind (NFB), PBS, MSNBC, MSN, Yahoo!, and many more …
Specialties:Development and Management of Scope, schedules and budget. Quality control from concept to completion. Client interface: communicate strategic requirements, complex ideas and manage expectations. Lead and inspire teams, communicating vision. Lead kick-off and status meetings with clients and internal team leads. Manage and develop client relationships. Passion for digital technologies and trends.