CANYON RANCH: 360 iPAD APPLICATIONS
PROJECT: I teamed up with Media Sherpa in order to produce video content for a series of Canyon Ranch iPad apps. The 3 applications include Everyday Fitness, 360 Well-being, and Healthy Eats. We produced over 100 videos from fitness to cooking tutorials and expert well-being tips from the experts of Canyon Ranch all of which was distributed across the apps. Production took place on location at Canyon Ranch’s facilities in Arizona and Massachusetts over the course of 2-3 weeks. Raw video was transferred daily to the post-production house in California who prepped the initial clips for review within 24 hours. The team reviewed the edited clips in the field and made production adjustments on the fly.
MY ROLE: Cinematography
Canyon Ranch is the most respected and admired destination resort spa in the world. Since 1979, they have received countless awards and accolades for their innovative approach to health, wellness and holistic and integrative care, and for the uniquely relaxing and inspiring experience they provide. MORE >>