YAHOO! RICHARD BANGS ADVENTURES: SECRETS OF THE SEA GYPSIES
PROJECT: One of the 1st original content initiatives for internet giant Yahoo! Richard Bangs Adventures dispatched a team of media pros to far away places to write, shoot, edit, record and bring those experiences to life in near real-time. The day after Christmas, 2004, an earthquake off the coast of Sumatra triggered a natural disaster in which nearly 200,000 people throughout Southeast Asia lost lives and several million their homes. But in the midst of this catastrophe, on a small archipelago in the Andaman Sea, a tribe of several hundred villagers escaped almost certain extinction by a simple precaution: they listened to the prophetic dreams of their elders. With ex-pat JOHN GRAY >>, we searched for the secrets of the sea gypsies on Expedition Thailand: Survivors of the Tsunami.
MY ROLE: Senior Producer
PRODUCT PLACEMENT: With Travelocity as a sponsor of the series, we tried to figure out a way to insert the Gnome into some of these videos. One problem -Placing a gnome into a video of someone crying over their friends who were lost in the tsunami obviously would have been totally inappropriate. We ended up make a silly, campy little video with Gnome enjoying Thailand. At the end of the day, this little piece went viral, not viral as in millions, but a solid couple hundred thousand views. Travelocity was stoked.