SOLDIERS TO THE SUMMIT: ONLINE EXPEDITION
PROJECT: The Soldiers to the Summit Expedition paired a team of Everest climbers with a team of wounded veterans from Iraq and Afghanistan to tackle a 20,000+ foot peak in the Nepal Himalayas. The Expedition’s goal was to demonstrate that great things can be achieved no matter how high the obstacle. With the success of the Expedition, the Soldiers to the Summit project lives on and is building unique teams to tackle big challenges.
The site was designed to track the progress of Himalayan climbing expedition day-by-day, facilitate fundraising, showcase the team, and generally raise awareness of the project.
MY ROLES: Interactive Producer & Content Strategy, Online Video Strategy & Production, Social Media Outreach.
Client: World Team Sports Additional Sponsors: Quaker/PepsiCo, Motorola, Boy Scouts of America, Mountain Hardwear, Kentucky Fried Chicken, Polartec, La Sportiva.