PROJECT: Teamed up with Road and Track Magazine to create an original content micro-series to be published on Yahoo! Autos. Goals included increasing audience engagement and attracting new advertisers. Shot on location around Southern California. MY ROLE: Senior Producer. Additional roles: Director, concept development, script writing, talent acquisition, video production BUMPER: Five to Drive Opening [...]
PROJECT: Yahoo! News Underground: The Art Car Episode. We hooked up with some art car rock stars for this adventure including HARROD BLANK >> and TOM KENNEDY >> The Yahoo! Underground series was an experiment in Social Media. Underground explored the value of igniting discussions online and connecting the audience with those of similar interests. [...]
PROJECT: Yahoo! Underground: Krumping Episode: We hooked up with Tommy the Clown and followed him around as he did shows at schools, concert halls, and hung out in a supermarket parking lot handing out flyers for his performances. The Yahoo! Underground series was an experiment in Social Media. Underground explored the value of igniting discussions [...]