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Category Archives: Site Content Development

YAHOO! AUTOS: 5 TO DRIVE

PROJECT: Teamed up with Road and Track Magazine to create an original content micro-series to be published on Yahoo! Autos. Goals included increasing audience engagement and attracting new advertisers. Shot on location around Southern California. MY ROLE: Senior Producer. Additional roles: Director, concept development, script writing, talent acquisition, video production BUMPER: Five to Drive Opening […]

YAHOO! NEWS UNDERGROUND: ART CARS

PROJECT: Yahoo! News Underground: The Art Car Episode. We hooked up with some art car rock stars for this adventure including HARROD BLANK >> and TOM KENNEDY >> The Yahoo! Underground series was an experiment in Social Media. Underground explored the value of igniting discussions online and connecting the audience with those of similar interests. […]

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