In the Fall of 2008 and in the heat of the presidential election Yahoo! News produced a slate of original content. Groundbreaking interactive video format where users selected and pitted candidates against each other. Considered the 1st online presidential debate in history. Published on Yahoo! News.
PROJECT: Teamed up with Road and Track Magazine to create an original content micro-series to be published on Yahoo! Autos. Goals included increasing audience engagement and attracting new advertisers. Shot on location around Southern California. MY ROLE: Senior Producer. Additional roles: Director, concept development, script writing, talent acquisition, video production BUMPER: Five to Drive Opening [...]
PROJECT: Yahoo! News Underground: The Art Car Episode. We hooked up with some art car rock stars for this adventure including HARROD BLANK >> and TOM KENNEDY >> The Yahoo! Underground series was an experiment in Social Media. Underground explored the value of igniting discussions online and connecting the audience with those of similar interests. [...]